Job Description
The Business Development and Marketing Manager serves as a strategic leader
responsible for advancing organizational growth while enhancing the market
presence and brand reputation of Daviess Community Hospital (DCH). This
role integrates proactive business development with strategic marketing
initiatives to expand partnerships, increase service line utilization,
and strengthen DCH’s competitive position within the region.
This position is responsible for identifying, cultivating, and managing
relationships with key collaborators across the healthcare continuum including
hospital leadership, EMS, physicians, employers, providers, and post-acute
partners while ensuring consistent, clear, and compelling communication
of DCH’s services, capabilities, and value.
Acting as a primary liaison between DCH and external partners, this role
collaborates closely with internal leadership and service line teams to
align growth strategies with marketing efforts. The Business Development
and Marketing Manager plays a critical role in developing and advancing
a robust pipeline of strategic opportunities, while supporting the planning
and execution of initiatives that enhance community engagement, market
awareness, and organizational growth.
Qualifications
Required
· Bachelor's degree in Business, Healthcare Administration,
Marketing, or a related field
· Minimum of three (3) years of experience in healthcare business
development, marketing, or a related field
· Demonstrated knowledge of traditional and digital marketing strategies,
including content and social media marketing
· Strong communication, presentation, and relationship-building skills
Preferred
· Experience in a clinical or healthcare operations environment
· Proven ability to drive growth initiatives and manage strategic
partnerships